June’s Flower Farm
June’s Flower Farm is a fictional business. In 2021, I created the brand identity and a website as part of a design challenge. In 2023, I updated the brand and website to better reflect the design knowledge I’ve gained through work, school, and personal projects.
In terms of brand personality, I settled on the terms warm, down-to-earth, and sincere. Using the brand personality as a guide, I chose a script and sans serif typeface as the logo and heading fonts. The script was chosen to represent the warm, family-friendly vibe, while the sans serif was chosen to show that the brand is sincere and trustworthy; together, they offer playful contrast.
For the primary logo, a simple floral bouquet in a mason jar was included as both an ode to the pick-your-own flowers that June’s offers, as well as the wedding and event floral services offered. The floral elements are versatile enough to be used not only in different logo lockups as needed, but also potentially as avatars, stickers, icons, on stationery, and more.
Brand identity design
The re-desigN
Below you’ll find the version 1 and updated version 2 Home and Weddings pages with some of the key design changes called out, plus the newly created Services and Contact pages.
Have a project in mind or are you interested in learning more?
The first step to working together is filling out my inquiry form. Once submitted, I’ll get back to you within 1-2 business days and we can schedule a free discovery call. On the call, we’ll go over the process of working together, the investment cost, general timeline notes, and more!
